Guerlain is a french perfume, cosmetics and skincare house, among the oldest in the world. It has traditionally been held in high esteem in the perfume industry. The house of Guerlain was owned and managed by members of the Guerlain family from its inception in 1828 to 1994. It was acquired in 1994 by the LVMH group, a French multinational investment corporation specializing in luxury brands.
To simplify women’s life, Guerlain created My SuperTips, heroes of everyday care for instant beauty results.
Due to its younger audience and daily life heroes insight, we created a series of visuals for each product inspired by pop culture and super heroes iconography.