Lauren Vidal

Defining a worthy digital strategy for Lauren Vidal brand.

Enhance the digital presence

Since its founding in Paris, France in 1966, Lauren Vidal has established itself as one of the world’s premier French fashion brand. Ever an artist and student, Revital travels the world to find inspiration so that every LAUREN VIDAL collection reflects the boundless experience that connects us all.

In 2012, Bold+Beyond start a long-lasting and truthful collaboration to highlight its savoir-faire in a 360° digital strategy.

Awards

  • Design Licks

    Site of the Day

  • ComArt

    Web Pick of the Day

Connecting with the brand on every device

Every global brand faces a unique challenge in digital.
The platform is the central point of the new digital eco-system and has to translate Lauren Vidal philosophy and collection to a global audience.
So, our challenge was to create a fully responsive digital experience accessible across all devices, browsers, and global audiences – without sacrificing the visually immersive story we wanted to tell.

Bringing the flagship online

Lauren Vidal’s new site defines the brand’s universe online just as the flagship store does in person.
In 2012, the company challenge Bold+beyond to highlight Revital Vidal's unique universe and vision in a distinctly digital way.
To do this, we brought the brand identity codes and values to the User Interface design and we used the flagship architecture to enhance the brand character and create a clear and significant consistency between offline and online communication.

Distinguish the brand through an original interface.

Every sections of the website has been designed around the content to provide an immersive experience, uniquely tailored to what you're looking for.
Depending on wether you are a Customers or a Retailers, we wanted the experience to be as quick and efficient as imaginable. To illustrate, the showroom section provides retailers informations on a flexible interface.

Mobile first design

Mobile First Design  allows us to consider the user experience of the mobile user alongside the desktop user. We were able to create our own design patterns and consider how the hierarchy of the content may change based on the constraints of the device.

By considering the mobile first, we are able to meet mobile user’s requirements. The mobile user has a device which is not only smaller in terms of real estate, but is also frequently on a lower connection speed or limited data plan. Essentially it forces us to become more focussed and direct with our content, which will produce a quick, concise and relevant mobile experience that is carried over to the tablet and desktop.

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