Launching a FinTech is highly challenging.
First, because of the complexity of the legal and compliant environment. Second, because of the tremendous User Acquisition Cost (CAC) you have to fight against – Average CAC in FinTech $550, Average Cost per Lead $65. Third, simply because we are targeting the most sensitive subject for a majority of people: money!
Among the numerous challenges we faced, we’ll focus this use case on growth acquisition and CAC.