Soccer is one of the fastest growing disciplines in the United States but still ranks lower in popularity than Football and Basketball. People are more familiar with booking a gym class on ClassPass or going to fitness classes instead of seeking out a soccer game.
Socceroof is the first indoor soccer facility in New York City with ten indoor soccer fields and a rooftop bar. The brand launched a new product on their platform: Pick-Up Games. With a simple concept, that anyone who wants to play soccer can join a game with no team needed, the only necessary step was to register on the application and book an available slot.
The challenge in this mission was first to create brand awareness while educating people about soccer, and second, to introduce a new product and drive significant traffic and bookings to the platform.