Brands
5/18/2019

Digital Marketing Manager

Full time position

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About Bold+Beyond

Bold+Beyond is an agency that focus on brands rather than advertising, our core value is a mix of 50% strategy and 50% creativity. We are thrived to provide some of the most influential brands in the world from Fortune 500 companies (like L’Oréal, Lindt, Guerlain, Commerzbank, great agencies like Havas, Publicis, TBWA) to innovative startups (like HUM Nutrition, Clay AIR and Agnetix) with Business Consulting services and Creative Marketing Operations.

Your role

Digital Marketing Manager closely work with clients to develop, guide, and operate their digital business strategies.
At Bold+Beyond, you will collaborate across multiple client projects, acting as an analytical leader and a digital media marketer. You will closely work with clients to examine client and syndicated data to develop insights around traffic acquisition, conversion and ROI.

General

  • Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
  • Manage the marketing campaign calendar, identifying cadence to drive new, high-potential campaigns and optimizing our marketing mix
  • Brainstorm new and creative digital marketing strategies.
  • Provide quality assurance for all digital marketing department work.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc.).
  • Continuously monitor new developments in digital marketing and social media and proactively make recommendations for implementation of new programs and best practices.
  • Monitor CAC, ROI and KPIs for all digital marketing campaigns, proactively making recommendations to improve programs, processes, and results.

Content Strategy

  • Develop relevant content topics to reach the company’s target audience.
  • Manage the content publishing calendar, identifying cadence to drive traffic and create conversion.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor ROI and KPIs, and build report on campaigns ensuring recommendations.

Email Marketing

  • Manage the email marketing campaign calendar, identifying cadence to drive traffic and build retention.
  • Create, curate, manage and optimize all email marketing content.
  • Monitor CAC, ROI and KPIs, and build report on campaigns ensuring recommendations.

SEO and SEM

Social Media

  • Develop relevant content strategies to reach the companies’ target audience on social media platforms (Facebook, Twitter, Instagram, YouTube, Linkedin…)
  • Collaborate with photographers, videographers and directors to create relevant content.
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and conversions.
  • Develop and expand community and/or influencer outreach efforts.
  • Monitor CAC, ROI and KPIs, and build report on campaigns ensuring recommendations.

Paid Media

  • Lead the execution of campaigns for multiple brands aimed at driving customer acquisition.
  • Create, manage, analyze, optimize and report on campaigns including SEM and PPC (Facebook, Instagram, YouTube, Yelp…)
  • Determine and execute testing methodologies and reporting requirements to support paid advertising channels.

You’ll get.

  • Base Salary: $60K – $80K + Bonus
  • Pension Plan – e2019
  • Médical
  • Paid Vacation
  • A cool crew and a great vibe

Please read the job description carefully and apply only to openings that match your skillset. Cover letters go a long way and please make sure you have researched our company, services, clients and check out our website.


Please Note – We sincerely appreciate your interest in BOLD+BEYOND. Due to a high number of applicants, we can only respond directly to those who best qualify and meet the specific criteria and standards of our roles.


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