How to use AI to improve Digital Advertising

Artificial Intelligence (AI) is one of the most trending terms of the modern age, many sectors feel intimidated by the concept of using machines to take decisions.

The level of excitement has risen and is being felt from conferences such as CES and SXSW to board- rooms around the world. Executives are beginning to see the opportunities that AI can bring when differentiating their offers, personalizing their services, and optimizing their operations.

The marketing & advertising industry is among those sectors who have been using data and information to make better decisions and create better business opportunities. This is the reason why we are using using data and AI to help us in taking better decisions in online advertising to inspire growth and innovation.

AI – What is it?

One of the biggest challenges we see is the individual knowledge regarding the potential and the application of AI. Executives and entrepreneurs are influenced heavily by the movie and the media industry and have painted a pretty grim picture of AI. To better understand the positive impact that AI can have on businesses, it’s important to separate facts from fiction by studying what AI is and what it can really do.

Artificial Intelligence (AI) is a type of software-based technology that mixes computer systems with human intelligence.

There are three types of AI systems: one is designed and trained for a particular task while the another virtually surpasses the cognitive performance of humans in all aspects and the last combines AI technology with the human brain.

We Built the AI Digital Advertising Scheme to significantly decrease brands’ Customer Acquisition Costs and create long-lasting growth.

The AI Digital Scheme Value

1. Enhance Insights:

Use data collection, classification, and analysis to power audience targeting and messaging.

2. Increase Efficiency:

Personalize appropriate experiences to increase Click-Through Rate (CTR) and lower Cost per Click (CPC) to provide an over market Return on Ad Spend (ROAS).

3. Reduce Cost:

Better decision making… and performance on advertising results in significantly decreasing Customer Acquisition Cost (CAC) and the overall marketing expenses.

4. Accelerate Growth:

Leverage identified … to spin off new business opportunities and increase global conversion.

Key Data

Click-Through Rate (CTR)

Source: Wordstream, eMarketer, Bold+Beyond Data

Cost-Per-Click (CPC)

Source: Wordstream, eMarketer, Bold+Beyond Data

Customer Acquisition Cost (CAC)

Source: Wordstream, eMarketer, Bold+Beyond Data