ArturWe led the launch and go-to-market strategy for the AI-powered platform Artur, driving product-market fit with a $1.32 Cost per Lead, reducing industry-average CAC to $81, and lowering churn to 0.4%.

Subject:	Growth Marketing and Digital Product
Client:	Artur - Millenium
Industry:	Finance - FinTech
Exit:	Confidential

$81
CAC
0.4%
Churn Rate

Context

Artur is a next-generation AI-powered financial platform designed to democratize wealth-building by simplifying savings and investment for a broad audience. Launching a FinTech presents significant challenges: a complex regulatory environment, a highly competitive market with an average Customer Acquisition Cost (CAC) of $550, and a skeptical audience cautious about financial trust and digital tools.

Objective

The goal was to launch Artur rapidly and achieve product-market fit by building a scalable growth framework, while simultaneously developing, testing, and scaling the right features to position the product for sustainable long-term success.

Strategy

To maximize Artur’s growth and adoption, we built a full-funnel acquisition framework driven by testing across audiences, triggers, and geographies to reduce CAC and validate product-market fit. The approach combined a freemium model, AI-powered tools, and retention mechanisms to ensure scalable growth.

1. Growth Push – Freemium Funnel:
To drive rapid user growth, we launched a freemium model allowing users to link all assets (bank, 401K, crypto, real estate) into a dynamic dashboard offering real-time wealth tracking. Users could also invest for free up to $5K, creating instant value and trust.
2. Conversion & Automation:
We built an AI engine delivering tailored investment recommendations based on user profiles, asset performance, timing, and goals. Smart automations detected liquidity and arbitrage opportunities, driving higher engagement and smoother conversion paths.
3. Retention & Upsell:
To deepen retention, we built projection tools to help users visualize potential gains, paired with recurring investment features that promoted long-term usage. These tools increased AUM per user and created clear pathways for upselling premium services.

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Improvements:

To drive awareness and build momentum, we launched a high-volume Paid Social strategy anchored in a freemium onboarding model. We developed 50 granular personas based on income, industry, behavior, digital affinity, and investment mindset—enabling highly targeted messaging. Over 400 micro-campaigns and tailored landing pages addressed key pain points like complexity, risk, trust, and performance. By focusing on soft conversions, we scaled the top of the funnel while reducing CPL to $1.32 and achieving an $81 CAC.