Edmond de Rothschild Investment Partners decided to revamp its approach at a time when Private Equity is asserting itself as an essential and effective asset class in many sectors of the economy. The new positioning help strengthen the company’s four investment franchises and allow it to become a powerful force both in France and internationally.
Edmond de Rothschild is a timeless financial institution founded by Edmond de Rothschild in 1953. The brand revolves around authenticity and stability, following the traditions of the Rothschild family. With Edmond de Rothschild Investment Partners we wanted to give this new brand, dedicated to asset management and private banking, a bold and defining look inspired by modern art direction while staying true to its heritage.
The art direction follows three principles: simplicity, authenticity, and immersion. As we launched a new brand under Edmond de Rothschild’s name, the challenge was to respect their existing art direction, maintaining classical blues and an iconic family emblem. We brought a touch of modernization in the photography treatment through secondary bright colors and a sophisticated grid layout. The result is a design that breathes new life for today’s audiences while encompassing the brand’s history, objectives, and activity.
Edmond de Rothschild Investment Partners is the dedicated brand for Asset Management and Private Banking. Their activity ranges from investments to complex acquisitions. We were tasked with providing the best user experience to consult this content in an entertaining fashion, attract new clients, and renew existing ones’ interest to browse the website. Messaging throughout the website is welcoming and warm, placing Edmond de Rothschild Investment Partners as a partner that helps investments grow.
From its early days in 1953, Edmond de Rothschild has seen its share of technological disruptions. The company’s aim is to rethink how to present and deliver information to the device in our pockets.