Flexfit approached us to craft one-page advertisements for their Yupoong Classics™ iconic Retro Trucker cap that would be published in a popular fashion magazine.
We came up with a setting that would elevate the cap by using a neon light installation to highlight its characteristics with a glorious and bold look.
What could be better than being in the spotlight? Several concepts were drafted to explore an industrial look, playing with lighting environments to capture the cap’s grandeur. Like the cap’s owner, we wanted to demonstrate its energy and movement. We achieved this by employing the force of gravity, inclining both caps to capture the light with dynamic motion.
Clever use of negative space, strong contrasts, and lights created an ad that accentuates the cap’s timeless design.