Guerlain created My SuperTips, simplifying womens’ lives and providing instant beauty results to satisfy younger audiences.
In order to engage a younger audience with Guerlain’s Daily Life Heroes product campaign, we created a series of animations for each product inspired by pop culture and superhero iconography, leveraging bloggers, influencers, and social media for engagement.
Each product was crafted around its own specific color.
We centered the creation of the visuals around that specific color, with a solid background to tease the reveal, draw attention, and drive curiosity at the moment of inspiration.
Bloggers and influencers were invited to post and share before the launch to maximize organic conversion.
Each visual was revealed through a unique animation highlighting the product’s direct benefits.