Growth

HUM NutritionConversion Quiz

Increasing Conversion Rate

Subject :Conversion
Client:HUM Nutrition
Industry:Beauty Supplement
Service:Growth Marketing
  • NDA

    Conversion Rate

  • 7.2x

    Average Quiz Increase

Why a quiz?

The most effective tool for online lead generation.

An average e-commerce website has a 1.45% sales conversion rate, meaning that more than 95% of visitors don’t buy anything. Instead of trying to sell products right away, we first want to capture leads (emails) in order to collect data.

A powerful conversion tool

Create Brand Awareness

Asking visitors questions shows that the brand cares about them. We are not just trying to sell them something, but to learn more about them. We want to understand their concerns, their behaviors, and their needs in order to offer personalized recommendations.

By providing a recommendation based on science, recreating the type of human interaction you would have in a doctor’s office, we could improve credibility and reassurance.

Increase Conversion

The quiz offers a customer-oriented approach that increases conversion on three levels:

Direct conversion by creating reassurance and personalization. For example, a scientist is asking about my concerns and provides me the right products.

Retargeting conversion offering the opportunity to adapt the message, offer, and promotions.

Upsell conversion giving us individual information to suggest additional products.

Decrease Customer Acquisition Cost (CAC)

Collecting data gives us information about our customers and their needs. Now, we can address each customer with the right messages, products, and offers.

Additionally, gathering information shows us where to reach our audience, and therefore improves our targeting strategy.

Marketing campaigns become more efficient with a lower cost of user acquisition.

What will data tell us?

A completely new marketing approach based on performance. Collecting user data provides us with valuable information that helps us improve efficiency, reduce marketing costs, and increase profitability.

Messaging & Copywriting: Adjust and improve messaging (promise, justification…) and tone.

Marketing Materials: Craft and distribute marketing materials (leaflets, ads, booth, promo cards…) based on specific occasions and targets.

Content: Define and build the appropriate content strategy based on user interest.

Emailing: Define and adjust email strategy (content, timeframe, promotion…).

Retargeting: Locate and target the right media channels to improve the Cost of Acquisition (CPA vs. CPC).

Digital & Social Advertising: Improve audience targeting and media selection to improve CPA.

Special Offers: Define and advertise offers based on the season or products they don’t usually buy at full price.

Events & Promotions: Prepare and organize events based on their interests.

R&D: Research and develop new products and new product lines directly innovating on customer’s needs.