HUM NutritionGrowth Marketing | Social Media

HUM Nutrition is the first beauty nutrition supplement company on the market providing clinically proven vitamins, supplements, and powders, designed around skin and body concerns to make you look great and feel even better.

With HUM you can truly say “Beauty starts from within” – health is the beginning of all beauty.

To create a relevant and engaging community, the brand sought to develop its online presence.

Many people are familiar with vitamins and supplements, but it’s difficult to determine their actual benefits. In general, people perceive them to be “boring,” “useless,” and “medical,” making it hard to engage in grassroots conversation.

The purpose behind the Social Media and Brand Content Strategy was to spread the brand’s vision to be the starting point of every “Beauty Routine”. The goal was to change consumers’ perception of vitamins and supplements, making the connection between beauty and nutrition, all while driving traffic to the website.

The defined art direction offered us the ability to craft on brand visuals customized for every partnership as we did for Sephora.

With the community growing and the conversation between users and the brand expanding, we invited users to share more and more pictures and content.