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GrowthTechnology

Web 3.0: Advertising, The Metaverse, and Data Protection

Web 3.0 and the Metaverse A new era of privacy and data storage on the internet will be defined by Web 3.0 and the Metaverse. The concept of decentralization and blockchain technology will be a key element of this as well as a move towards virtual reality. In every industry – social networks, email, messaging, […]

E-Commerce

Why You Should Consider Headless E-Commerce for Your Store

An Introduction to E-Commerce Today E-Commerce has been on the rise for the past 20 years. However, due to exceptional conditions, it’s accelerated twice as fast in 2020, bumping to 14% of total retail sales. In 2021, e-commerce now accounts for 15% of the total retail sales versus 11% in 2019, according to the US […]

Technology

What is Jamstack and What Does it Mean For the Future of Web Development?

A brief history of Jamstack Jamstack, or JAMstack as it was previously stylized, is a term that has been around since 2015, first coined by the CEO of Netlify, Mathias Biilmann. In 2018, companies like Gatsby, Contentful promoted and popularized the term, and the very first Jamstack conference was launched as developers were questioning the […]

E-Commerce

How to Launch Your E-Commerce Business in Six Weeks

Today, every generation is shopping online, a paradigm shift in consumer behavior that is here to stay. Fortunately, creating an online-first business with cross-channel distribution is now faster than ever. Early on in the pandemic, L’Oreal unveiled an ambitious growth strategy. They announced their target to have digital sales comprise 50% of revenues and 80% […]

Metrics & Profits

Why is LTV as Important as CAC?

After more than a year of the COVID-19 pandemic, companies have been compelled to rethink how they find and serve customers. The result is a six-year acceleration in digital transformation across the board, with 97% of executives saying that the pandemic has accelerated their digital transformation, and 95% looking for new ways to engage customers, […]

Growth

Subscription is the Future of Business and Here’s Why

From streaming wars between the likes of Netflix, Disney+, Hulu, Spotify, and iTunes to convenient deliveries by those such as the Dollar Shave Club, Every Plate, and Stitch Fix — more and more businesses are migrating their products from single-purchase to subscription models, supplanting competitors along the way.