A Framework Dedicated to Performance Marketing.

AARRR Framework
5 phases for growth

• 

  Acquisition

  Awareness+Traffic

  Objective:

  Create Rapid Growth while minimizing CAC.

  Methodology:

  Test every channel, every audience, and every trigger to rapidly focus on the best strategy.

  Channels:

  Facebook, Instagram, Adwords, Displays, SEO, etc.

• 

  Activation

  Conversion

  Objective:

  Eliminate every friction and optimize user flows to maximize the conversion rate.

  Methodology:

  Record user screens, collect data and gather feedback from every user on the platform.

  Tools:

  Analytics (Google), Session records (Hotjar), A/B Testing (Optimizely), Automation, surveys, etc.

• 

  Retention

  Awareness+Traffic

  Objective:

  Leverage each user to attract new customers.

  Methodology:

  Build a review strategy and test referral programs.

  Features:

  Referral program, review access, customer testimonials, etc.

• 

  Referral

  Traffic+Conversion+LTV

  Objective:

  Create a Rendez-Vous to make sure visitors come back to the platform and spend more.

  Methodology:

  Create a content strategy providing educative and additional information about the brand to increase conversion and upsell.

  Tools:

  Content strategy, Blog, E-Marketing, Social, Cross-platform, Co-branding, etc.

• 

  Revenue

  AOV+LTV

  Objective:

  Discover new products and new features to increase AOV and LTV.

  Methodology:

  Collect data from the entire funnel from acquisition to returning customers and testing new ideas before implementing them.