Our Growth Hacking methodology is based on the AARRR framework, which stands for Acquisition, Activation, Retention, Referral and Revenue. These are essential steps to understand your customers, their journey, and optimize your sales funnel.
Test every channel, every audience, and every trigger to rapidly focus on the best strategy.
Channels:
Facebook, Instagram, Adwords, Displays, SEO, etc.
Activation
Conversion
Objective:
Eliminate every friction and optimize user flows to maximize the conversion rate.
Methodology:
Record user screens, collect data and gather feedback from every user on the platform.
Tools:
Analytics (Google), Session records (Hotjar), A/B Testing (Optimizely), Automation, surveys, etc.
Retention
Awareness+Traffic
Objective:
Leverage each user to attract new customers.
Methodology:
Build a review strategy and test referral programs.
Features:
Referral program, review access, customer testimonials, etc.
Referral
Traffic+Conversion+LTV
Objective:
Create a Rendez-Vous to make sure visitors come back to the platform and spend more.
Methodology:
Create a content strategy providing educative and additional information about the brand to increase conversion and upsell.
Tools:
Content strategy, Blog, E-Marketing, Social, Cross-platform, Co-branding, etc.
Revenue
AOV+LTV
Objective:
Discover new products and new features to increase AOV and LTV.
Methodology:
Collect data from the entire funnel from acquisition to returning customers and testing new ideas before implementing them.
Why we do it.
Understand your market and users
Master CAC
Implement a Kill & Learn methodology
Continuously iterate on products / services
Build world-class KPIs for Investors
We have worked with 100+ consumer and B2B brands at many different stages, and thus developed a unique growth hacking methodology around the needs of startups and Fortune 100s, to lead rapid and sustainable growth.
Our Growth Hacking framework relies heavily on a data and user centric methodology. We collect real user data and track every performance to make informed decisions and long-lasting growth.
Whatever stage you are at, we will provide you with both strategic and executional expertise.