The media processing software industry is a very specific market with long-time established competitors.
In order to define the strongest positioning for Woody Technologies and step the brand apart from competitors, we have decided to introduce the brand as a global solution drawing our inspiration from design software companies such as Adobe or Affinity Designer.
This strategy positions the brand above his competitors offering a whole solution and therefore covers a white space on the competitor’s environment.
Additionally, it offers a clear messaging and a lot of flexibility to the sales force to sell either a specific software or the entire solution. Even more, it brings a logical and customer oriented approach to upsell as many softwares as the company is offering.